Mike Vardy

A dictionary page in close-up showing the entry for "challenge," framing what makes a personal challenge worth taking on

Why One Challenge Beats Ten Every Time

Founder Zakhar Azatian has failed at more personal challenges than he’s finished — which is exactly why his take on designing one that actually sticks is worth hearing.

The phrase BE HERE NOW spelled out in wooden blocks and spaced separately on a white background, emphasizing the HERE as the place between BE and NOW. All 3 are are locations more than anything else.

Now Isn’t a Moment. It’s a Location.

Gary John Bishop’s new book, Now What, argues that “now” isn’t a moment moving through time — it’s a location. Here’s why that distinction matters more than it sounds.