Episode 228: Tailoring Tools for Thinkers with Joey Cofone

On this episode of The Productivityist Podcast, Joey Cofone, the co-founder and CEO of Baron Fig, joins the show. Baron Fig is a company that started as a Kickstarter project which has evolved into a brand that designs and offers inspiring products to thinkers such as writers, illustrators, and entrepreneurs around the world.

I just talked with James Clear on the previous episode, and now Joey Cofone is here! I’ve been wanting to chat with Joey for a while and on this episode, I finally got the chance. I had a great time discussing a range of topics from my well-documented affinity for Baron Fig, their collaboration with James Clear, what it’s like to create physical products, and how he builds a team that’s crafting these products.

Specifics that we covered on the show include:

  • Point, don’t plan: How to set goals, let them go, and keeping impostor syndrome and comparison at bay 
  • The Beginnings of Baron Fig: From a notebook idea at a Thai restaurant to selling nearly 10,000 notebooks in 30 days and now taking over my life 
  • Creating a design-oriented notebook and building a thinker company 
  • Digital vs Analog: What is the best tool for the job and why is a notebook still the best tool for thinking 
  • The freedom and restriction that apps tend to bring 
  • Rooting for digital tools and integrating new styles in paper products 
  • Guided editions including James Clear’s The Clear Habit Journal: the next evolutionary step for people intimidated by the blank page 
  • Balancing digital and analog tools in developing ideas simultaneously 
  • Why Joey supplanted the Nomad sticky notes with the Strategist note cards 
  • Good ideas come from anywhere: Talking to 500 thinkers around the world for feedback 

“Design is integrated into everything that I do and how I look at the world. And I don’t think it was something that I chose, it’s how I grew up, being very nitpicky and detail-oriented. And in design, it just seem that that is what I should do with this. So, when we started Baron Fig, we’re very much design-oriented.” ~ Joey Cofone

Relevant Links

I had a (fittingly) productive discussion with Joey and I trust you’ll enjoy our chat as much as I did.  

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