The Power of The Impact Equation

Have you ever wondered how much of an impact you’re having on your audience? Are you unsure about what it takes to build an audience and are concerned you’re simply out there making noise…and no one is listening because it is simply just that? Do you have a sense that your ideas are falling on deaf ears and are unsure what to do to put yourself in a position to be heard?

That’s where The Impact Equation comes in.

The men behind the best-selling book Trust Agents are back with their latest book The Impact Equation: Are You Making Things Happen or Just Making Noise? – and I’ve found it to resonate with me more than their first joint effort. Perhaps it’s because I’ve matured with my own presences online or the two of them have expanded beyond what they laid out in Trust Agents (or both), but I can say that I sure could have used this book back when I started Eventualism. If it was around then I may have done far better with that site…or took a completely different path to get where I am today.

The Impact Equation essentially revolves around the following, well…equation:

Impact = C X (R + E + A + T + E)

The letters in the equation stand for Contrast, Reach, Exposure, Articulation, Trust, and Echo. All of these qualities play a role in helping you not only create your work, but to create work that has an impact.

I don’t want to dive in too deeply into the book because both Julien and Chris offer real-world examples while explaining what each of those qualities really is in terms of “making things happen”. But what I will say is that no matter where you are in building your audience for your online (and offline) ventures, The Impact Equation is a great read. Highly recommended.1

(Chris and Julien both made individual appearances on the podcast I co-host with Michael Schechter this month, and they talk a bit more about their new book – as well as a plethora of other productivity-related stuff. Check out Mikes on Mics here to give them – and the slew of other episodes we’ve done in our history – a listen.)

1 All of the links to the books in this post are affiliate links, so I’ll get a bit of dough if you use them to buy one of them. Just saying.