Staying Simple with Justin Shelby

On this episode of the podcast I speak with Justin Shelby, founder of Artichoke. Justin has held leadership positions in Fortune 500, growth stage, and startup companies in addition to have launched over 100 products in 16 countries. He has also previously founded 3 previous businesses, included two subscription-based operating businesses.

Justin and I talk about, why you need to foster awareness every step of the journey, the role of simplicity in his life (both at work and at home) and why it is crucial for group work, and his thoughts on automation and how it can work for and against you and larger groups. Then we dive into artificial intelligence and analog work methods – both of which can be a real rabbit hole!

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