On this solo episode of the podcast, I’m doing something a little different: I’m hosting a guest. Jeff Sheldon joins me on the program to talk about simplicity, productivity, and the story behind Analog.
Jeff Sheldon is the founder and designer of Ugmonk, a brand focused on creating and curating thoughtfully-designed products. Jeff launched Ugmonk in 2008 as a creative outlet to design products that he wanted to wear and use. Now over a decade later, Ugmonk continues to expand its collection of well-designed objects and clothing and attract a passionate following from around the globe.
Jeff and I spend a lot of time talking about his Analog venture – which is something I’ve been experimenting with for several weeks as of this recording. We also talk about design, simplicity, the importance of flexibility, and much more. I’ve been a big fan of Jeff’s work for some time and I’m glad I am able to share our conversation with you on this episode.
Talking Points
- Jeff explains what he does… and what Ugmonk is
- Did Jeff expect the Kickstarter campaign for Analog to blow up like this?
- What made Jeff think that this product was useful for you… and that he should share it with the world?
- Jeff talks about the Analog “card signals”
- Jeff talks about his design study background and process
“It makes you prioritize… okay, I no longer can keep adding to my list because the hours in the day will run out before you can get to all them.”
– Jeff Sheldon
Helpful Links
- Analog
- Lore
- Episode 83: Overnight Success with Aaron Mahnke
- Episode 213: The Bullet Journal Method with Ryder Carroll
- Episode 203: The Evolution of Getting Things Done with David Allen
- Episode 73: Deep Work with Cal Newport
- Dropbox Paper
- Dieter Rams’ 10 Principles of Good Design
- Ugmonk
- Jeff Sheldon on Twitter | @ugmonk
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