Small business expert and former photographer Jeffrey Shaw unpacks how live the best self-employed life.
Jeffrey Shaw became one of the most preeminent portrait photographers in the United States. He decided to share his knowledge of business, branding, and marketing to support self-employed and small business owners as well as progressive-minded companies. I had a great time learning more about his strategies that have helped small businesses scale their big dreams.
We unpack the insights from his latest book The Self-Employed Life: Business and Personal Development Strategies. We also explore personal development, redefining what we mean by ‘niche’, owning your area of expertise, and lessons from sea kayaking.
Talking Points
- What’s needed to be successfully self-employed
- The ecosystem analogy
- The business model of multiples
- Daily habits for small business owners
- ‘The What’s Going Right’ journal
- Being clear with your meaning and marketability
“Set up your business for the capacity that is to come, not for it currently is.”
– Jeffrey Shaw
Helpful Links
- The Self-Employed Life Podcast
- The Membership Guys
- Self-Employed Ecosystem Coaching
- ‘LINGO’ by Jeffrey Shaw
- Episode 227: Why You Need Atomic Habits with James Clear
- Clear Habit Journal
- SelfEmployedAssessment.com
- TheSelfEmployedLife.me
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