I’ve been following the work of Seth Godin for longer than I’ve been in the personal productivity game.
He was one of my first (and only) guests on the podcast I did as a productivity parodist. He was a gracious guest and played along nicely as I portrayed a faux productivity expert who preached the virtues of doing things “eventually.”
I don’t own all of Seth’s books. In fact, I own fewer than half of the books he has written. But I read his blog.
Seth posts on his blog daily. He’s done so for years. He doesn’t really do social media at all. He simply writes material for other platforms: his blog, his books, his other long-form work. (If you want to read about his writing process, then check out this article at Copyblogger. If you want to hear him talk about his writing process, then check out this episode of The Growth Show.)
Seth epitomizes consistency. He’s crafted this framework for how he operates, but it doesn’t feel limiting or rigid. It’s simple, and it’s durable because he’s fostered it over time. It doesn’t just allow him to ship. It allows him to deliver.
You may not be a writer like Seth, but you can certainly be as consistent with what you do as he is with what he does.
Being consistent is one of the simplest things you can do to build a personal productivity process you can trust. You can start with one thing – like writing a daily blog, for example – and let that take hold through consistency before you add another thing to the mix.
Not everything that Seth writes works for me, but he has more hits than misses, and that’s because he’s consistent.
Consistency can power so many things. Change. Happiness. Aptitude. Reputation. Growth. Efficiency. It can help you take charge of your time and your personal productivity.
And it can do so consistently.
