Episode 275: Starting Something Stupid with Richie Norton

On this episode of the podcast, I chat with Richie Norton. Riche is the award-winning, bestselling author of the book The Power of Starting Something Stupid (in 10+ languages) and Résumés Are Dead & What to Do About It. In 2019, Richie was ranked one of the world’s top 100 business coaches by Dr. Marshall Goldsmith. He is an international speaker (including TEDx & Google Startup Grind) and serial entrepreneur. 

I didn’t know what to expect when speaking with Richie but I can tell you that I didn’t expect the conversation to be so personal. We talk about why he loves bringing products to life, the axiom he uses as a guiding principle for his life, and solid advice when it comes starting something stupid.

Talking Points

  • We talk about the origins of his company name
  • What led Richie to want to bring products that they are proud of to life
  • Richie explains the origins and the meaning behind Gavin’s Law
  • This is far more powerful than any New Year’s Resolution
  • These are the two songs I have on nearly every monthly playlist I assemble
  • Richie and I start talking about whether or not it is stupid for me to make a planner
  • These are the people that will try to keep you from doing something stupid even though you feel compelled to do it
  • What about finishing?
  • These are the two questions Richie asks when evaluating ideas that he may want to bring to life
  • What’s the first thing you can do to start something stupid now?

“Live to Start. Start to live.

Richie Norton

Ask yourself this question if you’re afraid of starting something stupid: Will I regret it when I’m 80? If the answer is yes, then forge ahead. If not, then back away. But both Richie and I bet that more often than not you’ll want to forge ahead. You need to get out of your own way. You need to fight back against the biases that show up. You need to start something stupid a little more often. (And maybe start by looking at all of those web domains you bought.)


Enjoy the show? Want to keep up with the podcast? You can subscribe to the podcast feed by clicking the “Share” button in the player above – and you can share it further using the same button as well. You can take things even one step further by rating and reviewing the show wherever you listen to podcasts. (FYI: I use Overcast on iOS.)