Episode 380: Jeffrey Shaw talks about The Self-Employed Life

Small business expert and former photographer Jeffrey Shaw unpacks how live the best self-employed life.

Jeffrey Shaw became one of the most preeminent portrait photographers in the United States. He decided to share his knowledge of business, branding, and marketing to support self-employed and small business owners as well as progressive-minded companies. I had a great time learning more about his strategies that have helped small businesses scale their big dreams.

We unpack the insights from his latest book The Self-Employed Life: Business and Personal Development Strategies. We also explore personal development, redefining what we mean by ‘niche’, owning your area of expertise, and lessons from sea kayaking.

Talking Points

  • What’s needed to be successfully self-employed
  • The ecosystem analogy
  • The business model of multiples
  • Daily habits for small business owners
  • ‘The What’s Going Right’ journal
  • Being clear with your meaning and marketability

“Set up your business for the capacity that is to come, not for it currently is.”

Jeffrey Shaw


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