Episode 385: Adii Pienaar talks about Measuring Life Profitability

You don’t need to sacrifice your life to run a business – you can have both. Adii Pienaar shares how to measure your Life Profitability to live an extraordinary life.

Today’s guest, Adii Pienaar, is not a fan of labels, but he’s a true life-first entrepreneur and avid writer. He also co-founded WooThemes in 2007, founded Conversio in 2014. His latest book, Life Profitability: The New Measure of Entrepreneurial Success distills a new perspective for becoming self-aware, recognising your values, and understanding your impact. I found it really impactful, so I couldn’t wait to bring Adii on to the show.

Listen to this conversation as we take a step back and review how to live an enriched life AND run a successful business. We discuss the power of language, journaling, what ‘harmony’ means to Adii – and cultivating ‘breadcrumbs’ of writing.

Talking Points

  • Being a seeker
  • The pros and cons of ambition
  • Why we shouldn’t strive for ‘work-life balance’
  • Measuring qualitative goals
  • How to maintain and sustain your life profitability
  • How journaling has helped Adii
  • Breaking old patterns

Seek the newer versions of your truths.

Adii Pienaar


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