Best known as the lead singer for the band Saint Motel, A/J Jackson has taken on another exciting endeavour – AVIEW, an innovative new eyewear brand. Find out how he schedules time to be an artist.
A/J Jackson is an American filmmaker, musician, songwriter, record producer, and the lead singer for the band Saint Motel. From feeling too limited to one color choice with his own eyewear – A/J Jackson took the leap and created interchangeable tinted lenses. He’s now the founder of AVIEW, which helps you experience a new way of wearing glasses where you can swap out colors whenever you feel like it. Colors can affect your mood, productivity, and general sense of well being.
I really enjoyed speaking with A/J Jackson and learning how he maintains his ‘creative muse’. In this episode we discuss how it went from making music to glasses, finding a team of experts to work with, color theory – and the 3D printer at his local library.
Talking Points
- Taking on new creative projects
- Color theory and its impact on mood and productivity
- The meaning behind ‘rose-tinted glasses’
- The power of changing your working environment
- Experimenting with hyper-scheduling
- On being a disciplined artist
“By chunking your time, you’re starting afresh each time.“
– A/J Jackson
Helpful Links
- AVIEW.com
- ‘Hemingway’ documentary
- ‘The Authentic Swing’ by Steven Pressfield
- ‘The War of Art’ by Steven Pressfield
- Jerry Seinfeld: Comedian
- A/J Jackon’s Instagram
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