As co-founder of the altMBA, Wes Kao helped create the modern cohort-based education movement with Seth Godin.
Wes has led over 150 launches for Fortune 500 brands and startups, and is recognized as a leading expert in B2C marketing. Now she’s taking the category she helped create to the next level with her new startup Maven, the world’s first digital platform for cohort-based courses.
I learned heaps from this conversation as Wes unpacked all things cohort-based learning. Tune in to find out more about creating an engaging course, how the best courses evolve, growing your community, and the power of beta-testing.
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Talking Points
- The rising trend of learning cohorts
- Some common mistakes made by first-time course creators
- Why it’s never too late to start a cohort-based learning course
- The impact of people working from home
- How to make the most out of online learning
- Repurposing evergreen content into cohort-based course
“The less tools you have, the less things will break.“
– Wes Kao
Helpful Links
- AltMBA
- Episode 343: Consistency Over Authenticity with Seth Godin
- Wes Kao’s website
- Wes Kao’s Twitter
- Maven’s Twitter
- Maven
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