In this episode of A Productive Conversation, I sit down with Tamsen Webster, renowned messaging strategist, keynote speaker, and author of the upcoming book, Say What They Can’t Unhear: The Nine Principles of Lasting Change. We dive deep into the principles behind lasting change, communication strategies, and how these concepts align with her broader body of work.
Tamsen shares insights from her latest book, exploring what makes change stick and how messaging plays a crucial role in influencing others. We talk about her experiences crafting communication strategies, the challenges of writing a book, and how persuasion without manipulation is possible.
Key Discussion Points
- The nine principles of lasting change and their significance in personal and professional growth
- How Say What They Can’t Unhear builds on her previous work, Find Your Red Thread
- The importance of messaging in driving change and why manipulation should be avoided
- Why pain is the enemy of long-term change, even though it triggers quick action
- How to align messaging with a person’s identity for sustainable change
- The challenges of distilling complex principles into clear and actionable steps
Tamsen offers a unique perspective on how we can communicate more effectively to create lasting change. Her ability to break down complex ideas into actionable insights is invaluable, whether you’re trying to inspire others or looking to make personal improvements. Make sure to check out her latest book and apply these principles to your life and work.
Links Worth Exploring
- Connect with Tamsen: Website | LinkedIn | X/Twitter | Facebook
- Get Tamsen’s Book: Say What They Can’t Unhear
- The Compact Case worksheet for starting your change process: Download it here
- Askers vs Guessers: Read the – wait for it – Tumblr piece about it
- Adam Grant in Conversation with Daniel Kahneman: Follow the bread crumbs from here
- Related Conversation: Episode 473: Oscar Trimboli talks about Deep Listening
- Related Blog Post: The Long Game
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