Pamela Slim uncovers how to connect with potential clients and customers using the true breadth of the marketplace.
Pamela Slim is an author, community builder, consultant and former corporate director of training and development at Barclays Global Investors. Since 2005, Pam has advised thousands of entrepreneurs as well as companies serving the small business market such as Infusionsoft, Progressive Insurance and Prezi.
In her latest book, The Widest Net, Pam explains how to build strong diverse relationships, identify and connect with new partners, expand markets and find new customers in places you may never have considered. It’s been a long time coming having Pam join the show. Join us as we discuss stress-testing a framework, the always/ never list, books tours – and unintended puns.
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Talking Points
- Putting together the Widest Net framework
- Pam’s variation of the customer avatar exercise
- Understanding your ecosystem
- The Accordion principle and setting boundaries
- Beginning a business with a mission statement
- Fostering the right business relationships
- Finding your ‘Peanut Butter and Jelly’ partners
“Running a business is always a team sport.“
– Pamela Slim
Helpful Links
- ‘Widest Net’ by Pamela Slim
- K’é Main Street Learning Lab
- Episode 103: The Unmistakable Srinivas Rao
- Episode 388: Mike Michalowicz talks about Getting Different
- You Need A Budget
- ‘Quiet’ by Susan Cain
- PamelaSlim.com
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